SNHU needed an all-new brand identity. I began with the most visible print marketing piece, their college view book.
We determined that this piece needed to feel immersive and substantial, so I chose a large, 10 by 10-inch format with 4-inch fold-outs on the front and the back covers. Since the SNHU campus is known as a pioneer in sustainability - the first carbon-neutral campus in New Hampshire - a 100% post-consumer recycled, chlorine-free paper manufactured using biogas energy was chosen.
With the new view book, along with an aggressive social media awareness campaign, campus visits increased by nearly 60% over the previous year.