A small coastal brand born and bred for those who know the best action takes place when the tides are moving.
Aim was to illustrate a water dog swimming. Ended up seeing the other animals in the pencil sketch.
This dog hunts after all. Folks have been walking in off the street to buy Tide Hound gear.
Design a vehicle wrap for a city bus service connecting the public to a prominent shopping district, hotels, and airport.
Art Deco travel posters inspired the depth of field, blocks of color, and geometric shapes. This style compliments the retro, streamline logo also designed by HOOK.
Illustration allowed the area's recognizable landmarks to be included in the same skyline which would otherwise be impossible.