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Museum as a theme has been used in various ways. Posters mainly represent artifacts exhibited in a museum. The question was how to attract the attention of a public which normally doesn't go to museums. Contemporary Art Museum in Zagreb is in new part of city where are no other cultural institution, theater or something similar. It is a completely new facility which are not standing out with his external architecture. It's meant for younger audience which has its iconic symbols of live colors and consumers look. Museums today are like fast food restaurants.
Museums attract widest audience on multiple ways. Typographic design is made from McDonald's logo and was motif of this complimentary poster. Tourists do not want to waste too much time in museums, as they want to experience other things as well. Museums are the space of spiritual food, the famous McDonald’s logo is a symbol of fast and cheap food. It is attractive and with its bright and warm colors it associates some ART works of the XX century.
The client wanted to attract more people into the museum, notably those who never visit it and young people. There are several reasons why most of the people do not visit the museums, with the exception of passionate art lovers. Museum are places where we should consume culture.