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  • Benjamin Wheeler

Category
Design
Title
Write on Track
Category
Design
Title
Write on Track

Assignment

Design a logo for a small heirloom quality pen maker in New York with the name of Pen Station. One "n" but who could resist a reference to Penn Station the iconic New York landmark!

Approach

I of course made the logo a pen that's a train coming at you.

Results

Client was thrilled and asked for more work later.

Category
Design
Title
Chefs on Pointe
Category
Design
Title
Chefs on Pointe

Assignment

Create an identity for an annual event that can be used as a stand alone logo year after year to build awareness.

Approach

My favorite wine opener had always inspired me. Form follows function, but in this case the wine opener really is a thing of beauty. The event has about 5 chefs from top local restaurants and there is also a wine tasting

Results

We've been using this event identity for about 5 years now.

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