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The development of a distinctive logo for the comprehensive rebrand of the city of Naples, Italy.
Naples, Italy is a city where the urban contemporary meets the historically significant. However, as a tourist destination it suffers from bad word of mouth compared to other Italian cities. The approach was to position Naples as a city of fun and adventure. To update its image and logo, an italic—forward leaning and energetic—sans serif was paired with scrolling serifs. These scrolling serifs are a nod to the Ionic columns, a legacy of its Grecian heritage and reminiscent of the waves in the Bay of Naples.
The result is a vibrant, upbeat icon that embraces the past and the future.
Bon is a lifestyle magazine for people who want to live a “good life” in every sense of the word. This issue highlights the lost art of recreation. Feature articles, department pages and ads reinforce this concept from the thrill of the Escape Room, the revival of the American roller-dome to the best amusement parks for kids of all ages.
An eye-catching visual funhouse of a magazine.
A portfolio project with an emphasis on package design for a brand—¬Chimera Wildcraft Gin
Chimera Wildcraft Gin is distilled in the traditional method from raw botanicals such as Juniper, Bitter Orange, Anise, and Coriander with a refined attention to detail to produce a superior sip. Hand-drawn elements, vector illustrations, vintage engravings, a dramatic sans serif and a striking palette of velvet black and spiked chartreuse are hallmarks of this memorable visual identity.
A design that suggests that Chimera Wildcraft Gin is a hybrid of the best aspects of the old world and the new.
A portfolio project with an emphasis on package design for the brand—Minerale Parfum Elementaire.
The visual theme for Minerale is based on the enigmatic compound—Tetramethyl acetyloctahydronaphthalenes. This compound has no perceivable scent of its own and it is only through human touch that it comes alive. The type treatment mirrors the geometric structures of chemical models and the elaborate lattice and illustrations derive from vintage rock specimens to provide the feeling of magic behind olfactory science.
The result is a brand that burns with pure alchemy.