Updating the visual identity of the museum located in Torino, Italy, in need for consistency in its graphic communication and for updated materials to give to visitors
Approach
It was important not to destroy what has been built in the last decade in the mind of visitors. Changing logo would have been nonsense – instead the work tried to pick the best out of all the elements produced in the last 10 years of activity and organizing them in a cohesive system.
Results
Although the proposal was warmly welcomed by the staff and the director, being developed from the start thanks to their help and suggestions, so far it hasn't been implemented.
