Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
This was a magazine campaign designed to get someone’s attention by literally turning their perceptions upside down. In reality, we wanted to emphasize just how much grip and control of the road that Pirelli Tires gave people. The strongest way for us to illustrate this was to literally show the car upside down, yet still sticking to the road.
Tires Plus has a multitude of sponsorship opportunities with local college football, basketball and baseball teams every year. This season, we needed to produce game-day program ads for the different sports that would promote our 30-Minute Oil Change.
Our solution was to create visually arresting football, basketball and baseball images out of oil and connect each one with a different headline. This was the core creative that was versioned out to various college audiences.
This series of truly distinctive images have been well received by the client. In fact, lots of positive feedback continues to “pour” in from college students, too, who also appreciate the images and the time saving 30-minute oil change.
The assignment was to create an awareness campaign for Tires Plus that would educate consumers on their long- standing brand heritage, proven experience and diverse capabilities within the car care industry.
The challenge was to concept and execute a truly unique campaign that would cut through the huge amount of screaming, price-driven advertising in this category. We wanted to instantly capture consumers’ attention by position- ing Tires Plus as a car care expert, yet still maintain a highly personalized human quality within the ads.THE BIG IDEAOur solution was this fittingly named “Anatomy” campaign. We developed three different ads, each focusing on a different human body part (brain, heart and eye) which were created out of tires or car parts. We then used each of these prominent body parts to visually convey a main benefit of Tires Plus.
Through these ads, we were able to bring Tires Plus’s greatest benefits to life in a very distinctive way that has helped them generate a tremendous amount of buzz in a highly competitive market.
PP+K has been a longtime supporter of the Pediatric Cancer Foundation. We were tasked with creating an ad for the Yerrid Foundation Grand Slam Celebrity Fishing Tournament program, in order to show our support and participation in the event.
Through this ad, running in the The Yerrid Foundation Grand Slam Celebrity Fishing Tournament program, we wanted to turn the tables on cancer and show this horrible disease about to get attacked and devoured by a huge shark. Thanks to the Pediatric Cancer Foundation’s nationwide collaboration of top doctors and researchers, they too are brutally attacking cancer in new ways to fast track a cure.
People couldn’t help but notice the ad and many applauded our unique approach in seeking to attack and destroy cancer just as aggressively as it attacks our precious little children.
PPK has been a longtime supporter of the Pediatric Cancer Foundation. We were tasked with creating an ad for the Yerrid Foundation Grand Slam Celebrity Fishing Tournament program, in order to show our support and participation in the event.
Through this ad, running in the The Yerrid Foundation Grand Slam Celebrity Fishing Tournament program, we wanted to recognize those courageous little ones who never back down and fight horrible monsters like cancer with all their might. Since this was a fishing tournament, we showed a tiny clownfish ferociously fighting a monstrous shark to symbolically represent those young children battling cancer who show no fear, no matter what they’re up against.
People couldn’t help but notice this compelling image. Many applauded our unique approach in drawing them in and bringing to light the real heroes at this event. That is, those brave kids who are determined to beat cancer.
Our assignment was to create a print ad and also design a poster for the Big Cat Rescue Sanctuary that would bring to light the plight of tigers in the wild and how their alarmingly decreasing numbers have put them on the endangered list. Big Cat Rescue provides a home for over 100 abandoned, abused and orphaned exotic cats (such as tigers, lions and many more species.) They give guided tours of the facility and, in the process, try to educate people on what they can do to help.
We created a dramatic image of a partially fossilized tiger, showing the tiger’s real head and front paws coming out from behind the fossil. We hoped this would get people to go to BigCatAct.com, where they could learn about the importance of supporting the Big Cat Public Safety Act, which will ultimately save wild tigers and other big cats from being killed or exploited for a profit.
Both the magazine ad and poster have done a great job in bringing more attention to the plight of the tigers and have helped to raise awareness about the dire situation that they face in the wild. We’ve seen increased activity on the website at BigCatAct.com and have also been able to garner more support for the Big Cat Public Safety Act.
Big Cat Rescue is home to over 100 abandoned, abused and orphaned exotic cats (such as lions, tigers and many more species.) Our assignment was to create a poster for the Big Cat Rescue Sanctuary that would educate the general public on how the circus may not be good for animals and why people should avoid going. A website was created to give facts about the cramped living conditions and unnatural acts these animals are forced to perform at the circus. It was our job to intrigue people and entice them to visit the website.
We set out to design a poster that would pull viewers in through the sheer power of the headline and visual. We compared the stripes on a tiger to the old striped garments that prisoner’s wore, especially since these tigers spend the majority of their life in tiny cages, like an actual prisoner. The image shows the bars of the cage subtly turning to bamboo, representing freedom. We hoped people could relate to this and would take pity on the animals and at least go to the website to learn how they could help.
This poster was well received by Big Cat Rescue and has elicited a favorable response from people who have seen it while taking a tour of the 55-acre Big Cat Rescue Sanctuary. Traffic has also increased at the website, which is a good sign that the poster is having a positive effect.
Big Cat Rescue is home to over 100 abandoned, abused and orphaned exotic cats (such as lions, tigers and many more species.) Our assignment was to create a poster for the Big Cat Rescue Sanctuary that would educate the general public on how the circus may not be good for animals and why people should avoid going. A website was created to give facts about the lifestyle, treatment and unnatural acts these animals are forced to perform at the circus. It was our job to intrigue people and entice them to visit the website.
We set out to create a poster that would pull viewers in through the sheer power of the headline and visual. So we purposely designed the poster with the look and feel of a traditional circus poster, but midway through the message changed the tone to have a surprising twist that would really get people’s attention. We hoped people would take pity on the animals and at least go to the website to learn more and how they could help.
This poster was well received by Big Cat Rescue and has elicited a favorable response from people who have noticed it while taking a tour of the 55-acre Big Cat Rescue Sanctuary. Traffic has also increased at the website, which is a good sign that the poster is having a positive effect.
Our assignment was to come up with a memorable concept for the Florida’s Aquarium’s Mother’s Day promotion, which offered free admission to moms over that weekend. We felt like this was a really great gift idea and an equally excellent value. So, we definitely wanted to do the offer justice. With this in mind, our challenge was to develop an image that would get people’s attention and bring this offer to life in a very compelling way through posters and print ads.
We wanted to play up just how terrific this distinctive Mother’s Day gift idea was, especially in comparison to your typical unimaginative gifts of flowers, chocolates and such. In order to make our point loud and clear, we created a series of one-of-a-kind flowers made out of schooling fish. In the copy, we further drove home how “priceless” this gift truly was since all mothers were to receive free admission on Mother’s Day weekend.
These posters and print ads were definitely seen and talked about, especially since the dramatic fish flower images really stood out from other more traditional Mother’s Day gift offerings. Thanks to the fresh creative and fabulous free offer, there was a very strong turnout at the Aquarium for this Mother’s Day Weekend promotion. Overall attendance was up by 1,555 people from the previous year. The creative was well-received by the Aquarium, who attributed the attendance increase to this impactful imagery and messaging.
The Florida Aquarium was running a magazine ad in the Outback Bowl game football program. We wanted to connect with avid sports fans from both schools who would be watching this game and, at the same time, show the Aquarium’s own “school” spirit.
So we showed a large school of fish that subtly formed the image of a football and then encouraged fans from both colleges to visit the Aquarium after the game in order to see our own schools (of fish) play.
Our client was a big fan of this ad and we received lots of positive feedback through social media comments. Which just goes to show what can happen when you display your school spirit in a unique way.
In conjunction with the excitement created by the Discovery Channel’s famous Shark Week television series, the Florida Aquarium decided to host their very own Shark Week event. They wanted us to create a poster that would promote their Shark Week in very eye-catching way.
Instead of just showing a typical, traditional shark image, we did something a little more interruptive. We showed the image of a shattered television with the outline of a shark that had busted through it and stressed how you could experience even more drama by seeing all the action for real at the Florida Aquarium.
This breakthrough poster (pun intended) was well liked by the client and must have made a strong impression on consumers since attendance dramatically increased during this special week.
This was a poster designed to make people aware of the ASPCA (The American Society for the Prevention of Cruelty to Animals) and encourage them to be a voice for abused animals. We wanted to reinforce the ASPCA’s existing theme line, “We Are Their Voice,” and illustrate in the most simple, emotionally powerful way how animals cannot speak out against cruelty and must rely on us to do that for them.