Pinewood Atlanta Studios, home to blockbuster films like Avengers: Endgame, came to us needing an identity overhaul after buying out its U.K. partners last year. We were brought in after the name, Trilith, was chosen with the complex task of rebranding the neighboring live-work-play community of Pinewood Forest and the state-of-the-art studios as one master development. This new 935-acre master development includes the studio, now called Trilith Studios, as well as a slate of vendor businesses, custom homes and micro-villages, chef-driven restaurants, and thought-leading schools, all aimed at servicing the film and creative industries. Then we designed the website, signage and implemented other brand touchpoints.