Francis Bryant is one of the top custom homebuilders in the country, but their current brand was a bit generic. It did not represent any of their values. Tatum Design was tasked with creating an authentic logo that would reflect the integrity and excellence of the company.

Our team discovered that the word “true” holds a lot of significance in construction industry. It means something is built to perfection — it is completely level, square and plumb. Inspired by this concept, our team crafted a logo symbol that honors Francis Bryant’s commitment to be true in all things. The logo is composed of a simple framing square and thick letterform that together create the shape of the company’s initials — “F” and “B.” It is a humble and hardworking symbol of their steadfast values.

The custom logo symbol is now a point of pride for Francis Bryant. It is a compelling symbol of their craftsmanship. Through our branding partnership, Francis Bryant is now equipped to build a more authentic and enduring legacy.