This has been a very difficult year for everyone. COVID-19 has raised many uncertainties and challenges. Our studio set out to create an image that would convey a message of hope and freedom.
We created an sculpture that linked a shoe to a sail. Then, we photographed this physical object to create a postcard that we sent to our clients, suppliers, collaborators,… The sailing shoe is a metaphor of walking (going forward) and sailing (dreaming), an element of communication that offer us a better time.
The action received a huge response, being photographed and shared on social media by those who received it.