- Award
- Gold
- Agency
- Launch Agency
- Client
- Baylor Scott & White Health
- Art Director
- Dean Oram
- Category
- Video
- Healthcare
- Country
- United States of America
- Award
- Gold
- Agency
- Launch Agency
- Client
- Baylor Scott & White Health
- Art Director
- Dean Oram
- Category
- Video
- Healthcare
- Country
- United States of America
- Title
- Much Better
- Creative Director
- Dean Oram
- April Steinbach
- Director
- Jaci Judelson
- Music & Sound
- Russell Smith
- Main Contributor
- Launch Agency
- Executive Creative Director
- David Wilgus
- Editor
- Jack Waldrip
- Director Of Photography
- Colin Watkinson
- Director Of Brand Marketing
- Ben Day
- Agency Producer
- Jaime Roderer
- Account Director
- Jason Giles
Assignment
Baylor Scott & White asked us to create a campaign that didn’t feel like the usual healthcare advertising. With so many other healthcare providers competing for the same patients, it was our goal to create something that truly set this brand apart.
Approach
Baylor Scott & White Health is focused on making people better so they can live a better life, so we set out to create advertising that feels, looks and sounds better, too. The result was a TV spot that merged the past with the present, showing what a patient’s life looks like today while hearing the back story of how they got better.
Results
The campaign received local/national publicity and continues to get rave reviews by physicians and patients.
Contact Information
- Company Name
- Launch Agency
- Phone
- 972-818-4100
- dwilgus@launchagency.com
- Website
- launchagency.com
- Address
- 3400 Carlisle Street
Suite 400
Dallas, TX
75204 US
