Baylor Scott & White asked us to create a campaign that didn’t feel like the usual healthcare advertising. With so many other healthcare providers competing for the same patients, it was our goal to create something that truly set this brand apart.
Baylor Scott & White Health is focused on making people better so they can live a better life, so we set out to create advertising that feels, looks and sounds better, too. The result was a TV spot that merged the past with the present, showing what a patient’s life looks like today while hearing the back story of how they got better.
The campaign received local/national publicity and continues to get rave reviews by physicians and patients.
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