Flowdesign helped with naming, branding, label graphics and custom designed glass bottles for the established Griffen Claw brewery entering the distillery market.

The custom designed rectangular whiskey bottle features embossed diamond shapes and the Griffin Claw crest. The diamond pattern was carried over to the die-cut label that wraps around the side and back of bottle. Debossing of the official state motto of Michigan on the bottle’s base reads “Si Quæris Peninsulam Amœnam Circumspice” (“If you seek a pleasant peninsula, look about you”).

Griffen Claw has seen tremendous early sales of their spirits.