Chile Chingazo is the premier salsa made from two kinds of peppers: jalapeños, and habaneros. The salsa has a impact of flavor like no other. The word Chingazo is Spanish slag for punch, fight.
Approach
Create a mark that reflects the impact of flavor from Chile Chingazo. A pugilistic direction was determined by looking into the boxing culture of Mexico.
Results
The Chile Chingazo logo is a combination of a boxing glove and a chile pepper. The illustration style and typography are inspired from Mexican boxing posters. The merging of images and style create a memorable mark and leave a perception of impacting flavors upon the viewer.
