
- Award
- Merit
- Agency
- ecesarrivera.com
- Client
- Chile Chingazo Salsa
- Designer
- Cesar Rivera
- Category
- Food & Beverage
- Country
- United States of America
- Award
- Merit
- Agency
- ecesarrivera.com
- Client
- Chile Chingazo Salsa
- Designer
- Cesar Rivera
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Chile Chingazo Logo
- Design Firm
- ecesarrivera.com
Assignment
Chile Chingazo is the premier salsa made from two kinds of peppers: jalapeños, and habaneros. The salsa has a impact of flavor like no other. The word Chingazo is Spanish slag for punch, fight.
Approach
Create a mark that reflects the impact of flavor from Chile Chingazo. A pugilistic direction was determined by looking into the boxing culture of Mexico.
Results
The Chile Chingazo logo is a combination of a boxing glove and a chile pepper. The illustration style and typography are inspired from Mexican boxing posters. The merging of images and style create a memorable mark and leave a perception of impacting flavors upon the viewer.
Contact Information
- Company Name
- ecesarrivera.com
- ecesarrivera@gmail.com
- Website
- ecesarrivera.com
- Address
- 645 E Ashby Pl
San Antonio, TX
78212 US