As part of Genesis’ commitment to a healthy environment and sustainability, they partnered with Heal The Bay to host a beach cleanup day at Santa Monica Beach. The goal was to create a compelling message to get people to come volunteer at the beach cleanup day.

We developed the idea based on helping save marine life from trash and pollution by integrating a piece of garbage debris on the beach and drawing a marine creative around it, using part of the debris as the creature’s body. We used a piece of trash found on the beach to communicate the need to help protect marine life from pollution.

The event was a success with several volunteers.