For the spring 2016 semester, our design class participated in an exchange with International School of Design in Havana, Cuba. Our goal was to create 20”x 30” posters based on the theme of women. The posters will be presented alongside our Cuban counterparts at Festival De Cartel, an art festival in Cuba dedicated to women.
I approached the design by imagining what a modern day Millennial woman is. She is different, confident, strong, and a bit of a rebel. With that in mind I chose a model to photograph who fit these characteristics, a local barber. Using Photoshop, I worked on enhancing the vibrancy of the colors to develop intensity. The end goal was to create a poster that is full of tension and for the viewer to be captured by her gaze and feel her emotion. Fonts and colors were chosen to act as a play on gender roles.
This design is an ode to the band, Bikini Kill with the wording from their song “Feels Blind.” We still live in a man’s world where women are objectified, trivialized, invalidated, and silenced. It is meant to represent the strides women have made for our rights and freedoms but there are still huddles to jump.