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Advertise a food brand.
Skittles has been satisfying sweet teeth for decades, making it an all-time great candy. Making history is a breathtaking accomplishment, and even the most impactful people in the world have to kick back and enjoy how sweet it all is.
Show famous people in history having a bit of a sweet side with playful imagery and copy that alludes both to product benefits and each person's historical accomplishments.
This helps reach a politically, socially, and culturally informed audience and is a playful departure from typically younger-skewing candy advertisements.