The Basilica Block Party is an annual music festival put on by The Catholic Church for a great cause — the restoration of the Basilica of St. Mary.
To spread the good news, we covered the city with OOH advertisements in the style of church marquees. But to really turn up awareness, we needed more. And what gets more buzz than a billboard? A controversy.
That’s when we created “Hell Hath No Fury”, a (fictional) punk band demanding a spot on the block party line up. To the public, they looked like a real band. But making them look real took casting a real band, recording real music, creating an online presence, hiring fans, setting up gigs, pulling off stunts, and even vandalising our own billboards.
But all the effort paid off. Punking the public helped keep the Basilica intact for years to come.