Create awareness that FS Investments uses a thoughtful approach when designing their financial products.
How do you prove to investors that a product they can’t see or touch is intelligently designed? For FS Investments, we compared their products to the meticulous, iconic designs of a NASA spacesuit, Cervelo triathlon bike, and Paul Reed Smith guitar.
The results are confidential. But the client is very happy. And that’s a good enough result for us.