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The goal for this project was to create a working system of packaging with the brand personality for the DOT brand. DOT is a fashion brand whose mission is to bring sustainable fashion to everyone. They strive for “no tradeoff” solutions. DOT packaging is bright, bold and fun. Different colours of packaging indicate the size and filled dots shows the colour of the item inside. Tube packages are used for T-shirts. Big boxes are used for jeans or pants. Small purple box is used for accessory (gender neutral). Wooden blocks are the extra product made for children to play with while their parents are doing shopping. They are made of high-quality wood and can be purchased in the tube packaging. This packaging is made from 100% recycled material and will break down into non-toxic organic matter in 15 years.