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Nefer is a fictitious skincare brand that celebrates the earth’s richness of wonder and resource, and is inspired by Egyptian tradition and attitude, as they were one of the first to utilize skincare. Drawing upon their roots, the creative direction for a carrier has to speak of humble complexity and be innovative without using mediums with an inherent luxurious vernacular. This is to reflect the modest tools they utilized in powerful ways, as is the nature of Nefer’s product. The silhouette of the bag emulates a flower, suggesting its emphasis on plant-derived products. Paradoxically, the layers that make up the flower have varying degrees of rough textures, suggesting the natural deterioration which occurs in all living things. Nefer highly prides itself in the product’s natural quality and practically. To translate this, the layering of the carrier creates a secretive and demanding experience similar to those who try to reveal the Egyptian’s most sought after relic, the Pharaoh.