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Recent news stories about inconsistencies in the quality of herbal supplements have created a buyer beware attitude—it’s raised a lot of questions from consumers and industry manufacturers alike. It’s also raised awareness of the absolute necessity for reputable companies to reassure their customers that their botanicals are not only regulatory compliant, but safe as well as efficacious.
In creating a direct mail campaign for this trustworthy producer of botanical extracts, the challenge was to deliver information about their ingredients to herbal and dietary supplement manufacturers in a fresh, original way. With a focus on creating an impact, these dimensional mailers went at the problem by highlighting consequence, using “sunscreen,” “handcuffs,” and “one last phone call.” Prospects received one mailer every three weeks, keeping Euromed top of mind.
This provocative campaign generated conversation, captured attention, and, literally, got the phone to ring at Euromed. The company received orders from new clients and those that hadn’t done business with Euromed in years