I was selected by Taxi Toronto to create a series of images for the launch of the new Audi RS series. Originally shot for the Canadian market, these images were later picked up by Audi USA.
I wanted to elevate this shoot by shooting all colour in camera. To achieve this I shot the cars on studio that was fully lit with full spectrum LED lights. This allowed us to tweak the background to what ever colour we deemed fit for the look we were after. We used Astera pixel tubes to provide contrasting colours and reflections in the cars.
This series gained lots of traction and was picked up by Audi USA where it will launch next month.