Create a high-impact outdoor exectution for a very visible location in downtown Chicago, to coincide with the Thanksgiving holiday.
Approach
We reminded our fans that they had better make sure to have plenty of the world’s most delicious bourbon on hand for the holiday feast, lest they run out before the end of the weekend.
Results
Maker’s Mark continues to outpace the bourbon category for growth, even at a time when bourbon consumption is growing at its most rapid pace in over 50 years.
