Timber Press is dedicated to sharing the wonders of the natural world by publishing books from experts in the fields of gardening, horticulture, and natural history. My goal was to redesign their logo and establish their visual identity.
Before I defined the concept, I researched the actual meaning of Timber, which are 1.A stage in the process of wood 2.Wood prepared for use in building and carpentry 3.A wooden beam or board used in building a house, ship, or other structure. Also, excellent timbers have features of strength, durability, hardness, and uniformed structure, so I came to the idea that Timber Press is a house or stage where brings many beautiful books to people’s lives. From there, I developed the concept of "Stage", "Base", "Uniformed Structure" and " Frame Houses ".
Since I designed the logo system flexible, it can apply to many different applications, which is great for clients. Also, I succeeded in designing each book look unique itself, but they look one set at the same time.