Domingue is a high-end purveyor of architectural finishes. The new company is reviving ancient materials that once coated castle walls and Italian frescos. Tatum Design was chosen to design the brand.
Approach
The Domingue mark, a paintbrush and crown, honors the royal past of the brand’s mineral paints and finishes and sets lofty expectations for their artisanal products.
Results
The client was thrilled, and the brand has been extended to every customer touch point. The new brand has been instrumental in gaining the attention and loyalty of world-renowned architects and builders.
