With our mission to provide a seamless shopping experience at the helm, KNOCK embarked on the first-ever designer partnership with Target Optical. The launch of AndrewAndrew needed to communicate a style-savvy brand of eye frames while highlighting its outstanding price point.
Approach
Our campaign swept the national scene donned in a quirky, fashionable style befitting the brand’s persona. From in-store and online to a social blitz of contagious fashion flair, we framed a brand that marries style and value.
Results
AndrewAndrew sales more than doubled from its projected plan. The simplicity of the offer, complemented by a fashionably focused campaign, resonated with the Target guest — so much so that the partnership will extend beyond its original limited-time offer.
