Our aim was to create a serious, intellectually engaging publication that was visually striking. through its sleek design and compelling photography. With our well-researched articles, we wanted to attempt to navigate the fine line between rattling the reader’s sense of revolt and the propensity we all have to switch off and bury our head in the sand.
The challenge was to create a magazine that appeals to a mainstream audience while being part of the new wave of indie magazines. We wanted to be beautiful, but not too beautiful. We didn’t want the aesthetics to be used to drown out the message of the magazine, its content - our intended contribution to move the needle of change. We needed the aesthetics to work at the service of the content.