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The purpose of this project was to create a print ad for a beauty or cleaning brand, in which this case I chose Native, a natural deodorant company.
My approach to this design was to communicate the power Native has to protect the people that use it, while playing on a storyline that is very personal and can be easily understood. While Native is natural and full proof when it comes to protecting their users from chemicals, they are also a trustworthy product for any and all of the awkward, fun, and every day life situations. Native has your back so you don't have to think about it was the main point of communication for this ad; therefore, the visual composition set the scene for a high school boy putting his arm around a girl for the first time. Understanding there is a likelihood for sweat, but there was no reason to sweat it because Native is there.
This project turned out very well amongst my classmates and professor.