At the core of the NONOBJECT design approach is the belief that the best products exist beyond the object itself in the emotional connection with the user. The focus of design is not just the object, but the space between the user and the object – we call this the nonobject space. This is the space where experiences are defined, perceptions shaped and emotional relevance created.
At NONOBJECT we see our annual New Year’s gift to our clients as an opportunity to engage beyond what corporate gifts typically do. It is a chance to experience the nonobject space first-hand. And this year, we took this inspiration literally.
The simple white shipping box surprises with its lightness. As the recipient opens the box, at first glance it appears completely empty apart from a generic looking packing slip. Looking closer at the slip, it reveals that the contents are infinite quantities of nonobject space along with an instruction manual, which is discreetly attached to the top flap of the box. Flipping through the manual uncovers a series of thought provoking and inspirational instructions and a New Year’s greeting; ____________ The New Year is a time for new beginnings. We reimagine ourselves as better, smarter and more creative. But no matter what your personal goals are, 2015 can be the year you loosen the bonds of the functional and set your imagination adrift. You’re in luck. This box has everything you can imagine.
Here’s to a year full of creativity! The NONOBJECT Team
Holiday gifts usually leave the recipient with something tangible. To send an empty box is risking disappointment and disapproval. But the unanimous response we received was one of positive surprise and delight. Encouraging people to set their imagination adrift clearly struck a cord and provided a welcome reprieve in a season otherwise focused on the materialistic.