Those who were familiar with Dolcezza’s gelato and coffee were avid fans but those who didn’t have any experience with the local, iconic brand, were confounded by a visual identity that did not reflect its higher-end pricing and quality product. We were brought in to develop a new logo, identity, collateral and packaging to help take their cult-status gelato and high-quality coffee program to the next level.

Our inspiration came directly from the owners’ personal story of meeting many years ago, falling in love with each other and then gelato. An appreciation for old-world methods and traditions informs the typography and a passionate belief in supporting local farmers and eating seasonally inspires the ornamental fluorishes made of fruits and foliage.

The brand evolved from a confusing and busy baroque aesthetic more reminiscent of clip art, to one that evokes an old-world craftsmanship conveying all the quality and care that goes into the gelato and coffee itself.