Established in 2000, Stella Pharm is now one of Vietnam leading generics manufacturers. After finishing the in-depth research market, we approach the central concept inspired by human operations organ systems.
Geometric patterns inspired our solution to create a visual. Each category’s visual reflects the concept of human organ systems (joints and bones, cells, immune system, genetic chromosomes, stomach) system for 12 different product categories with operations in abstractive and conceptual graphics. Furthermore, the geometric shapes connecting in structural grids also show how Stella products help cure diseases, form direct visual associations, and enhance brand awareness. The color palette system is also composed to distinguish different types of this massive medicine system.
The design concept and packaging system improves the clarifying identity and consistent packaging contents, help the pharmacists easily distinguish different doses. Furthermore, the systematic layout grid also promotes flexibility while applying to different sizes and products, from boxes, jars to tubes and blisters.
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