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After finishing in-depth research about Vietnam’s pharma industry and exploring different experiments, we decided to start the new creative visual development for Stella. The main visual concept is inspired by abstract geometric.
We approach with the visual inspired by geometric structures to create a visual system for 12 different categories with abstractive conceptual graphics in geometric forms, mathematical grids, modern treatments. Each category’s key visual reflects the concept of human organ systems (joints and bones, cells, immune system, genetic chromosomes, stomach…) and their operations in abstractive and conceptual graphics. Furthermore, the geometric shapes connecting in structural grids also show how Stella products help to cure diseases, forming direct visual associations and enhance brand awareness. The color palette system is also composed to distinguish different types of this huge medicine system.
The design concept and packaging system improves the clarifying identity and consistent packaging contents, help the pharmacists easily distinguish different doses. Furthermore, the systematic layout grid also promotes its flexibility while applying on different sizes and products, from boxes, jars, to tubes and blisters.