The goal of this project was to create a new logo for Black Spade Tattoo, located in Las Vegas, Nevada. Taking symbols from the city of gambling to create a relevant and unique logo.
To incorporate the Ace of Spades with tattoo culture, I combined the popular image/tattoo of a sword piercing a heart and the Ace of Spades by replacing the heart with the spade and creating a double entendre with the sword becoming a needle, piercing the spade.
The redesign of the logo successfully catches the eye with its stark contrasting colors then draws in viewer to decipher the double entendre. The simplicity of the design means that the prospective customers quickly understand the meaning and give them an appreciation of the creativity of the art in tattooing.