Our assignment was to create an outdoor campaign for a consumer packaged good.
Approach
We wanted to relate the simplicity of Tide Pods to something outdoors that makes life easier.
Results
We created the "Tide Slide" to show that doing laundry with Tide Pods instead of regular laundry detergent is like going down a slide instead of all those stairs. We also wanted to reveal that laundry requires less "steps," quite literally, than regular laundry when you use Tide Pods.
