“How do you get people to care about a buffalo sauce remix?” That’s the question Zaxby’s asked Tombras. Our answer? With another buffalo remix, specifically, a remix of the internet sensation Guy on a Buffalo.
The recipe for success with any recreation is keeping the best parts of the original. So that’s what we did. We partnered with the guy behind Guy on a Buffalo, Jomo Edwards to create our new episode – Guy on a Buffalo Wing. We even got THE original Guy on a Buffalo, Rick Guinn, to make a cameo.
Fans of the original videos LOVED the "5th episode" of the series, as it came to be known. Millions of impressions, spoofed by Jimmy Kimmel, and even credited for turning the tide of the College National Championship game in favor of the Georgia bulldogs, home of the very city where the Zaxby's headquarters calls home.