
- Award
- Gold
- Photographer
- Athena Azevedo
- Client
- Jay Paul Company + Compass
- Category
- Advertising
- Country
- United States of America
- Agency
- IF Studio
- Award
- Gold
- Photographer
- Athena Azevedo
- Client
- Jay Paul Company + Compass
- Category
- Advertising
- Country
- United States of America
- Agency
- IF Studio
- Title
- 181 Fremont Chair
- Creative Director
- Toshiaki Ide
- Art Director
- Kumiko Ide + Athena Azevedo
- Wardrobe
- Shannon Dunn
- Set Designer & Props
- Jaimi Holker
- Producer
- Amy Yu
- Photographer'S Assistant
- Brian Slaughter + Erika Pino
- Managing Director
- Amy Frankel
- Hair & Makeup
- Elizabeth Chang
- Equipment
- Canon 5D Mark IV
- Design Director
- Hisa Ide
- Account Management
- Sarah Tan
- Account Director
- Anya Lalonde
Assignment
Create an iconic image to represent the living room and interior residences at 181 Fremont.
Approach
We wanted to create an image in the living room that was whimsical yet formal; thus captivating a sense of mystery balanced with warmth. Taking note from the California influence of artist Diego Rivera and the locally thriving botany, we chose calla lily flowers for the woman to hold.
Results
The client loved this image and used it as a primary advertising image for their first phase of marketing material.
Contact Information
- Company Name
- IF Studio
- Phone
- 203 550 1432
- toshi@ifstudiony.com
- Website
- ifstudiony.com
- Address
- 34 west 27th street suite 501
501
New York, NY
10001 US