From Blue Suede Shoes to Jailhouse rock, Elvis is loved the world over. But in the Canadian town of Collingwood, they love him so much, that each year they throw the biggest Elvis Festival in the world. In 2014, the festival, which attracts over 40,000 Elvis fans from around the globe, was celebrating its 20th anniversary. Despite this milestone, the Festival’s attendance was in steady decline. Facing an aging demographic, they needed to attract a younger generation of Elvis fans. So we set out to breathe new life into Elvis’ iconic image and beloved music.