Ze perfume’s logo, a unisex perfume brand for Gen - Z.
Approach
From the subtle beauty of the buckwheat flower, a specific flower of mountainous Northwest Vietnam, the logo depicts the appearance of a flower spreading an odd yet vaguely enamoured scent. It is the aroma of wild herbs, forest wood, and tree sap of the rocky plateau.
Results
Shaped in water droplets, mist, and flower petals, condensing as well as pervading the scent, personality, and elegance of Gen Z - all with just one line.
