
- Agency
- Test Monki
- Client
- Octonuts/Pearl Crop
- Designer
- Suzy Simmons
- Yiwen Lu
- Gabby Nguyen
- Sarah Wright
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Octonuts Packaging
- Agency
- Test Monki
- Client
- Octonuts/Pearl Crop
- Designer
- Suzy Simmons
- Yiwen Lu
- Gabby Nguyen
- Sarah Wright
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Octonuts Packaging
- Partner, Creative Director
- Suzy Simmons
- Design Firm
- Test Monki
Assignment
We were asked to name the retail packaging brand for a walnut & almond distributors in California. Building on the parent company’s (Pearl Crop) ocean theme, the name Octonuts and the inherent symbolism of the octopus became a no-brainer for their first foray into a CPG brand. The octopus is a symbol of intelligence, logic, flexibility, potential, and creativity. The Octonuts brand has two sides—walnuts and almonds. We chose a cool color to represent the walnut side because walnut oils are used mainly in cold foods.
Approach
The octopus is a symbol of intelligence, logic, flexibility, potential, and creativity. The Octonuts brand has two sides—walnuts and almonds. We chose a cool color to represent the walnut side because walnut oils are used mainly in cold foods. Since almond oil can be used in hotter temperatures, we chose a hot color to represent anything with almonds. For the packaging, if you put the almond and walnuts products together, they makeup the company’s full logo.
Results
After its initial launch a major food expo, several large retailers are interested in bringing Octonuts to their shelves.
Contact Information
- Company Name
- Test Monki
- Phone
- 2813234903
- suzy@testmonki.com
- Website
- testmonki.com
- Address
- 9595 Six Pines Dr, Ste 6310
The Woodlands, TX
77380 US