We were asked to name the retail packaging brand for a walnut & almond distributors in California. Building on the parent company’s (Pearl Crop) ocean theme, the name Octonuts and the inherent symbolism of the octopus became a no-brainer for their first foray into a CPG brand. The octopus is a symbol of intelligence, logic, flexibility, potential, and creativity. The Octonuts brand has two sides—walnuts and almonds. We chose a cool color to represent the walnut side because walnut oils are used mainly in cold foods.

The octopus is a symbol of intelligence, logic, flexibility, potential, and creativity. The Octonuts brand has two sides—walnuts and almonds. We chose a cool color to represent the walnut side because walnut oils are used mainly in cold foods. Since almond oil can be used in hotter temperatures, we chose a hot color to represent anything with almonds. For the packaging, if you put the almond and walnuts products together, they makeup the company’s full logo.

After its initial launch a major food expo, several large retailers are interested in bringing Octonuts to their shelves.