I wanted to produce a promotional item to showcase my skills and craftsmanship as a Designer/Letterer/Screen Printer for the Picky Meshman launch event. With many print samples on display I thought a completely crafted brew and package would encourage much more discussion and interest as well as provide a memorable talking point which would help with word of mouth goodwill and promotion.

I always endeavour to create work which enhances a product, entices the viewer and excites the viewer. With that in mind I set out to create a commemorative piece that was beautifully crafted and produced, the complete package. I engaged and oversaw the crafting of s small batch brew, arranged the production of custom made black tubes and closures then went to work creating all of the surface labelling and finishing embellishment.

The package well and truly did everything I was hoping it would achieve. As a result we received many inquiries and have since produced further brews and labelling projects.