A high-end, 3-D invitation was mailed to each and every employee. The piece included both a shipper box, with an high-quality piece inside. Both featured a “Howard 10” anniversary logo, was printed with metallic ink to give it an upscale, glitzy, Hollywood feel. The soft-touch, elegant, customized box utilized a magnet-grip closure and contained two Ember Mugs (valued at over $100 per piece), a box of Intelligentsia Instant Coffee and the headline, “10 years in and we’re just warming up.”