This is a concept for a Feature Opening Spread of a Home Improvement Magazine. The purpose of this feature opener is to appeal to the untraditional audience, who are drawn to simpler and less complex ways to remodel rooms in their homes. Beginning with paint, the target audience will learn what cost efficient and high-quality supplies to purchase and quickly get started on making their dream living space a reality. Without the expense of paying a professional—Kink Magazine (Home Renovation Magazine) will encourage readers to do the work themselves, in a safe and cost efficient manner so that their goals can be achieved with the same level of quality.
The goal is to captivate the reader through simple forms of shape, line, and softness that will encourage them to give painting a try. The feature is an intro to all the creative possibilities that Kink Magazine can offer to readers and at low-cost.
Overall concept meets target and engaging use of typography, and shape to add interest to layout. Audience feels drawn to less complex ways of revamping rooms in their homes and left with a desire to learn more.