For this project, we were challenged with the task of designing an intriguing packaging for any product of choice. I chose to design a gift set for high-end chocolate bars.
Etherea chocolate is a play on the word "ethereal," which means "extremely delicate and light in a way that seems too perfect for this world." The brand uses simplistic designs that are reminiscent of ethereal aesthetic. Each chocolate bar has a unique shade to differentiate the flavors while being united through the organic gold lines extending across each entire box. The company uses 100% ethical sourcing and advocates against child slavery within the chocolate industry - proving that beautiful and delicious chocolate can be made in a perfectly ethical way. The product photos were taken on a mirror to capture the sky and clouds as the background to play into the ethereal elements by referencing the heavens and natural beauty through cloud imagery and colors.
My professor and peers appreciated the simplistic design and thought that the addition of gold foil on the organic line work helped elevate the brand, giving it the high-end feel. They also appreciated the use of clouds in the product photography because it appeals to the ethereal references within the brand and makes the product photography more visually interesting.