This poster is widely distributed throughout Northern Utah and is used to promote the weekly Gardener’s Market, a venue that specializes in locally grown vegetables, organically grown food, and related crafts. This well-attended gardener’s market is now a long established event with over 200 vendors and continues from early May to mid-October, dates mirroring approximate last and first frost dates. Because of a limited Northern growing season, the pride of many local vendors, is the tomato, but the variety and quantity of produce that is displayed at the market is inspiring. People come from long distances to peruse and buy the large variety of fresh produce and foods. I was asked to design a poster that would appeal to this audience and promote the market.
For my design concept for this poster, I chose to highlight Pomona, goddess of agriculture. A fertility goddess, she was associated with the flourishing of gardens, orchards and often shown with a cornucopia. Her harp represents the weekly live music at the market. The watering can symbolizes the need to utilize water conservation in this local semi-arid climate we live in, the snow capped mountains symbolize the local landscape, the abbreviated growing season is this area, and the direct connection with water availability. The iris not only advertise the fact that there are flower vendors at the market, but also symbolize another goddess, Iris, who provided the link with sky and earth, both of which provide the gardener’s yearly cycle.
The market was the biggest ever, well-attended every week, the Association was very pleased with the poster and the posters kept disappearing all market season long.