Edmiston wanted the brochure to serve both as a corporate and holiday stimulus. The Edmiston Charter Directory reviews 100 yachts, gives information about destinations and also communicates why the company is pre-eminent. This large format book comes out every year and part of the challenge is to improve and surprise clients with the latest edition.

We researched and established which yachts would make it onto the E100 – the top yachts list. This is a subject where photography is a key driver. But far from being just a listings brochure we set out for each spread to make a strong claim while keeping a consistent overall design theme. The brochure comes in a custom-designed carton and is mailed to clients. For many people the style and imagery in this brochure defines the brand.

After 20 years of producing this annual brochure, it is always gratifying to be told that this is “the best one yet”.