For this assignment, we were challenged to create an advertisement for a household brand of our choosing. However, the brand we chose needed to have a product extension in which we focused the content of our advertisement. Our project guidelines stated that we needed to include a headline, subheadline, body copy, central image, product inset, and legal.
To create this advertisement, I first did extensive research on the brand and its allergy line. I created numerous mind maps to construct a concept for the piece, and next moved to thumbnails to figure out my desired layout and subject matter before moving to the computer. Extensive photoshopping was needed to create this image and set a proper mood for the piece. After I had my image and concept in place, I worked on copywriting to create a clever headline for the audience to understand the context of the central image.
Overall, this ad received a great reaction from my professor and my peers. The feedback I received all was geared towards the concept of the ad, as everyone felt that my solution was a creative and out of the box way to advertise the medication.