Logo development for “KAI”, a facility for people with intellectual disabilities. There are still social or local prejudice and discriminatory sentiments to people with intellectual disabilities. The logo needs to represent the facility’s aim to change such trend in the society with its design, portraying the friendliness to facilitate the people with intellectual disabilities to get along with the local society.
10 circles with different colors and sizes depict that people with intellectual disabilities have brilliant individuality with human dignities and they also have talents. By gathering different circles into one, the logo portrays that “creation” “hopes” and “happiness” are generated. The logo design gives bright impression so that the value of this facility would be correctly communicated to the society or the local community.
The society and the local community discovered the presence of this logo, which led many local people participate in some events. The friendly logo design successfully communicated the facility’s atmosphere, creating stronger communications with the local community. The environment became much easier and friendlier for the people with intellectual disabilities to live.
Beacon Communications k.k.
JR Tokyu Meguro bldg., 3-1-1 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021 JP