Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
Promote a full-day of musical performances celebrating the fifth anniversary of independent music label Step-Pepper Records.
Early on, the signature "5" graphic element was developed to grace everything from CD samplers, apparel, promotional elements. There was even an animated version used in a web video. It's distinctive quality would ensure maximum visual impact across a range of media. The poster was an opportunity to turn this eye-catching visual into an icon.
The posters were part of a small grass-roots campaign to generate word-of-mouth and pre-sales for the main event. In this day and age, for a small, independently minded, avant-garde record label, 5 years of existence could be considered a miracle. In concert with the other promotional materials, the posters generated substantial buzz and the marathon 12-hour show was well-attended.