The Biennial of the Americas (BoTA), held in Denver in 2015, approached EBD with the task of rebranding.
We used bold colors of the Americas to define the brand, and overlapped the country outlines to create a new logo in an effort to show the merging of ideas and cultures. Numerous logo formats were generated to provide flexibility across a wide variety of uses. We took a clean and simple approach with typography, to help with dual language readability. The assets created provided a dynamic library of visuals, which generated excitement surrounding the two-week period of events.
EBD built a colorful campaign that included signage, advertising, and merchandise to support the new brand. The bold graphics captured attention and signified where activities were held. Events ran throughout the city and as a result of the campaign, BoTA saw increased attendance as well as a large spike in merchandising sales. The staff, board, and participants felt the new visual identity represented their platform well. Overall, an inspiring success.