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Modernize and enhance the visual identity for Kidwell, an established comprehensive technology company headquartered in Lincoln, Nebraska. Although Kidwell has grown rapidly in recent years, there was confusion in the market regarding what exactly the company does and what audience it serves. DAAKE was hired to help Kidwell resolve these challenges while helping to evolve its brand to reflect the progressive nature of the business.
Kidwell takes a proactive, can-do approach to its client’s challenges. This has led to the ever-expanding service offering the company provides. Its new brand needed to reflect the progressive, problem-solving nature of the Kidwell team. The logo creates a sense of optimism and forward movement.
A visual graphics system was implemented across a variety of company assets, including signage, a vehicle fleet, collateral, apparel and more.