Mercato Grove Photoshoot:
High fashion meets multi-family
As part of the strategy to establish a mixed-use destination, our goal was to activate the property through energetic, high fashion photography. We cast a diverse group of models and set to break out of the cliché of clinking wine glasses, walking dogs, cyclists and ladies with shopping bags typically associated with luxury apartment marketing. Our client trusted us to think outside the box and embrace the concept of being strategically brave.